Toyota invests in Nori, a carbon removal startup trying to help reverse climate change

Nori, a Seattle startup that sells carbon credits to individuals and businesses to offset carbon emissions, raised $7 million in a Series A round led by M13. Toyota Ventures, the VC arm of Toyota, also invested. Founded in 2017, Nori’s blockchain-based model pays farmers to use verifiable, sustainable practices that store carbon dioxide. Nori is led by CEO and co-founder Paul Gambill.